HKTDC Hong Kong Book Fair (35th Edition)

This annual mega event brings together publishers, authors and readers, promoting the culture of reading. This year, the fair’s theme of the year is “Food Culture • Future Living”, featuring seminars with renowned authors from around the world, a diverse range of cultural activities and the “World of Art and Culture” zone, all to inspire the public to explore reading the world.

Pathway to Sustainability: Building a better, more sustainable licensing industry for tomorrow

Ms Andrea Green, Advisor and US Ambassador, Products of Change, would share an overview of the latest sustainable development, urgent industry needs and consumer behaviours towards sustainable products. She would also talk about how brands secure a sustainable future and expand their global reach, by capitalising on their renowned IPs e.g. Formula E, Peppa Pig, Smurfs, etc.