<div draggable="false" data-rmip-type="RMIPRow" class="gjs-row"><div draggable="false" data-rmip-type="RMIPCell" class="gjs-cell"><div data-rmip-type="RMIPText" class="rmip-generic"><p><strong>Executive Summary</strong></p></div></div></div><div draggable="false" data-rmip-type="RMIPRow" class="gjs-row"><div draggable="false" data-rmip-type="RMIPCell" class="gjs-cell"><div data-rmip-type="RMIPTextAroundImage" class="rmip-textaroundimage c2147"><div data-rmip-type="RMIPImageAndCaption" class="rmip-imageandcaption c2155"><img data-gjs-type="RMIPImageWithCaption" data-rmip-type="RMIPImageWithCaption" src="https://img-rmip.hktdc.com/eyJidWNrZXQiOiJjbXMtaW1nbGliLXByZCIsImtleSI6IlJNSVAvMjAyNjAzMTAvanlvNGlzYTctVWtVdE1qQXlOaTAzTmpKZlVtVndiM0owWDBOdmRtVnlYMFZPLmpwZWciLCJyZWdpb24iOiJhcC1zb3V0aGVhc3QtMSIsImZvcm1hdCI6ImpwZWciLCJxdWFsaXR5IjoxMDAsImVkaXRzIjp7fX0=" alt="Please click the image to download the Executive Summary." data-img-is-not-enlarge="true" data-img-link="https://portal.hktdc.com/resources/RMIP/20260312/rxd4xkt-TWFpbmxhbmQgU2lsdmVyIEVjb25vbXkgT3Bwb3J0dW5pdGVzX1N1bW1hcnlfRU5fTE9DSw==.pdf" data-link-is-new-window="true" class="image"/><p data-gjs-type="RMIPCaption" data-rmip-type="RMIPCaption" class="caption">Please click the image to download the Executive Summary.</p></div><div data-rmip-type="RMIPText" class="rmip-generic c2190"><p>At a time when global population ageing is accelerating, China is one of the countries with the most extensive senior population. By the end of 2025, there were 320 million seniors aged 60 and above on the Chinese Mainland, accounting for about 23% of the population. The Mainland’s elderly population has become a huge group and one with strong demands for various quality consumer goods and services. The Mainland’s silver economy is currently valued at about RMB7 trillion, accounting for roughly 6% of GDP. By 2035, this figure is projected to reach RMB30 trillion[1]&nbsp;, indicating the huge development potential of the silver market.</p><p>The 15th Five‑Year Plan also stipulates that proactive measures should be taken to address population ageing. In fact, the Chinese Mainland has been gradually improving the policy mechanisms for the co-ordinated development of elderly care businesses and sectors. It has also been optimising the provision of basic elderly care services and developing their integration with medical services. The Mainland is also progressively raising the statutory retirement age and optimising age-related policies in the employment, social security and other related areas to actively tap the economic potential of the elderly. From this, it can be seen that the silver economy is one of the important components in the Chinese Mainland’s new round of economic development.</p><p>To get a better understanding of the market situation, the&nbsp;<em>HKTDC</em>&nbsp;conducted a questionnaire survey in 2025 on the Mainland to explore the consumption habits and the needs of its middle-class and higher-income elderly population. The respondents included people in their 50s who are beginning to plan for their retirement, consumers in their 60s who are gradually entering retirement age and those aged 70 and above. The results of the survey were as follows:</p><p><strong><u>The silver generation represents a consumption “blue ocean”</u></strong></p><ul><li><strong>A</strong><strong>ctive consumption:</strong>&nbsp;The Chinese Mainland’s middle-class and higher-income elderly possess considerable spending power. Their average monthly spending on daily consumer goods and services alone reaches RMB7,000[2]&nbsp;. The younger ones, in particular, have even higher average monthly consumption expenditure (more than RMB7,300). For those living in first-tier cities, the average monthly expenditure can be as high as RMB8,000.</li></ul><ul><li><strong>Daily essentials, health and leisure-focused consumption:&nbsp;</strong>The elderly population most frequently buys food and beverages (23.3%), home products (12.6%) and clothing (12.5%). The services they most frequently seek are body wellness (20.3%), beauty and personal care (16.7%), and leisure activities and entertainment (13.1%).</li></ul><ul><li><strong>Happiness is the priority:&nbsp;</strong>In their consumption decisions, the silver generation prioritises leisure and happiness (65%), reasonable pricing and good value for money (63%), and the practicality and reliability of products and services (62%).</li></ul><ul><li><strong>Spend mostly in physical stores:&nbsp;</strong>The elderly shop online less often, only turning to digital platforms for specific products and services. such as home safety aids, leisure activities and entertainment, and paid online cultural and entertainment services.</li></ul><p><strong><u>More than half of elderly consumers have purchased Hong Kong products and services</u></strong></p><ul><li>61% of the surveyed consumers have purchased Hong Kong products in the past year, including health foods (24%), luxury goods (18%), beauty and personal care products (17%).</li></ul><ul><li>54% of respondents have used Hong Kong services in the past year, such as beauty and personal care services (25%), travel access to Hong Kong/Macao/Taiwan (22%), and financial and wealth management services (20%).</li></ul><p><strong><u>Hong Kong brands enjoy a good reputation</u></strong></p><ul><li><strong>Mainland elderly consumers generally consider Hong Kong products authentic and its services professional:</strong>&nbsp;78% and 84% of respondents said they were willing to pay a premium for Hong Kong products and services. The average premium they are willing to pay is 16.4% for products and 15.4% for services. Elderly consumers in first-tier cities show the most willingness to pay premiums for various Hong Kong products and services.</li></ul><ul><li><strong>Hong Kong health foods, food and beverages remain popular.</strong>&nbsp;The Hong Kong products most frequently considered for purchase in the coming year include health foods, and leisure food and beverages.</li></ul><ul><li><strong>Hong Kong's body wellness, beauty and personal care continue to lead.</strong>&nbsp;The Hong Kong services most frequently considered for purchase in the coming year include those related to body wellness, and beauty and personal care.</li></ul><p>The survey results show that the Mainland’s most senior generation is a vibrant, quality-conscious and enjoyment-embracing mature consumer group. Among them, those aged from 50 to 69 and those from first- and second-tier cities are the main consumer power. Not only do they have the financial capability but they are also willing to pay for enjoyment, health and quality. In terms of products, Hong Kong’s food and beverages, and health foods hold definite advantages. In terms of services, personal care, and beauty and personal care are favoured.</p><p>Overall, Hong Kong companies should capitalise on the long-established reputation and professional strengths of the “Hong Kong Brand” by focusing on target groups with stronger spending power, such as elderly consumers in first- and second-tier cities and those who are younger. They should enhance offline experiences and build reputation while improving the product’s value for money and information transparency to stand out in the Mainland’s rapidly growing silver economy.</p></div></div></div></div><div draggable="false" data-rmip-type="RMIPRow" class="gjs-row"><div draggable="false" data-rmip-type="RMIPCell" class="gjs-cell"><div data-rmip-type="RMIPImageAndCaption" class="rmip-imageandcaption"><img data-gjs-type="RMIPImageWithCaption" src="https://img-rmip.hktdc.com/eyJidWNrZXQiOiJjbXMtaW1nbGliLXByZCIsImtleSI6IlJNSVAvMjAyNjAzMTIveWdhaWw0d3ItYzJsc2RtVnlMV2R5WVhCb0xXVnVJRFFnS0RFcC5qcGVnIiwicmVnaW9uIjoiYXAtc291dGhlYXN0LTEiLCJmb3JtYXQiOiJqcGVnIiwicXVhbGl0eSI6MTAwLCJlZGl0cyI6e319" alt="Chart: Capitalise on Hong Kong's Advantages to tap Chinese Mainland sliver economy opportunities" data-rmip-type="RMIPImageWithCaption" data-img-is-not-enlarge="false" data-img-link="" data-link-is-new-window="false" class="image"/><p data-gjs-type="RMIPCaption" data-rmip-type="RMIPCaption" class="caption"></p></div></div></div><div draggable="false" data-rmip-type="RMIPRow" class="gjs-row"><div draggable="false" data-rmip-type="RMIPCell" class="gjs-cell"><div data-rmip-type="RMIPText" class="rmip-generic"><p>Please click to download the <a data-cke-saved-href="https://portal.hktdc.com/resources/RMIP/20260312/rxd4xkt-TWFpbmxhbmQgU2lsdmVyIEVjb25vbXkgT3Bwb3J0dW5pdGVzX1N1bW1hcnlfRU5fTE9DSw==.pdf" target="_blank" href="https://portal.hktdc.com/resources/RMIP/20260312/rxd4xkt-TWFpbmxhbmQgU2lsdmVyIEVjb25vbXkgT3Bwb3J0dW5pdGVzX1N1bW1hcnlfRU5fTE9DSw==.pdf">Executive Summary</a>.</p><hr><p>[1] Source:&nbsp;<em>Blue Book on the Silver Economy: China’s Silver Economy Development Report (2024)</em></p><p>[2] All monetary units in this report are in RMB unless otherwise specified.</p></div></div></div>

At a time when global population ageing is accelerating, China is one of the countries with the most extensive senior population. By the end of 2025, there were 320 million seniors aged 60 and above on the Chinese Mainland, accounting for about 23% of the population. The Mainland’s elderly population has become a huge group and one with strong demands for various quality consumer goods and services.

Chinese Mainland Silver Economy Opportunities

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Voices of Innovation: AFF’s Role in Transforming Industries

<p>Hong Kong tech enterprises have grabbed headlines at CES 2026, one of the world&rsquo;s largest consumer electronics exhibitions, held in Las Vegas from 6 to 9 January.</p>
<p>Three of the city&rsquo;s rising tech stars took home CES Innovation Awards, bringing worldwide attention to the city&rsquo;s largest ever contingent to exhibit at the show.</p>
<p>The Hong Kong Tech Pavilion was co-organised by the Hong Kong Trade Development Council (HKTDC) and Hong Kong Science and Technology Parks Corporation.</p>
<p>Widemount Dynamics Tech was named Best Innovation for Product in Support of Human Security for All for its smart firefighting robot, designed to detect fires and determine the most effective way to extinguish flames.</p>
<p>Two participants received accolades in the Digital Health category. <a href="https://hkmb.hktdc.com/en/nFBSiJQu/article/a-sweat-sensing-patch-offers-a-novel-way-to-track-health" target="_blank" rel="noopener noreferrer">PointFit&rsquo;s wearable monitoring device</a> tracks lactic acid during exercise for professional athletes, removing the need for expensive and invasive blood tests.</p>
<p>Meanwhile, <a href="https://hkmb.hktdc.com/en/nE1gXE0c/article/hong-kong-medtech-innovator-expands-across-the-world">Eieling Technology&rsquo;s</a> portable liver screening device was also recognised for its breakthrough capabilities, delivering medical-grade assessments in just 30 seconds.</p>
<p>The three companies were among the 61 members of the Hong Kong delegation, comprising both early-stage and mature companies, showcasing products and solutions across AI, robotics, health and sustainability.</p>
<p>Other innovations on show included GumAI, a smart oral-healthcare solution developed by Dentomi, and the launch of wuBiee from healthtech company moftBODY &ndash; a textile band embedded with sensors that provide therapeutic pulses.</p>
<p>A packed line-up of product demonstrations, pitching sessions and networking receptions accompanied the tech displays, attracting strong interest from buyers and investors keen to explore new innovations and potential partnerships.</p>
<p>The HKTDC has been showcasing Hong Kong innovations at CES for over 40 years, empowering the city&rsquo;s evolution into a hub for innovation and technology.</p>
<p>HKTDC Associate Director, Business Development, Exhibitions and Digital Business Vivian Chan said: &ldquo;The HKTDC is committed to facilitating more technology-driven, cross-border business deals and investments riding on our global network of over 50 offices, reinforcing Hong Kong&rsquo;s position as a regional and global innovation hub.&rdquo;</p>
<p>This year&rsquo;s presentation at CES marks the first in a series of showcasing initiatives organised by the HKTDC for Hong Kong&rsquo;s tech sector. Other events on the calendar include VivaTech in Paris, MWC Barcelona and the World Artificial Intelligence Conference in Shanghai.</p>

Home-grown innovations win awards at major tech gathering.

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Chinese Mainland Silver Economy Opportunities

Voices of Innovation: AFF’s Role in Transforming Industries

#AsianFinancialForum (AFF) empowers innovators and industry leaders to shape the future. Hear from disruptive startups and visionary executives as they share insights on critical themes—from AI and crypto to sustainable solutions

Hong Kong tech shines on global stage at CES 2026

Home-grown innovations win awards at major tech gathering.

Most popular

Discover the content loved most by others

Chinese Mainland Silver Economy Opportunities

Voices of Innovation: AFF’s Role in Transforming Industries

#AsianFinancialForum (AFF) empowers innovators and industry leaders to shape the future. Hear from disruptive startups and visionary executives as they share insights on critical themes—from AI and crypto to sustainable solutions

Hong Kong tech shines on global stage at CES 2026

Home-grown innovations win awards at major tech gathering.